Process Digitalisation
While many companies have already transitioned several activities online, in most cases their internal processes lag two decades behind, akin to driving with the handbrake on, using an automotive metaphor. Digital transformation has the potential to release the brake and shift into a higher gear, if not two.
What does partnering with Web Industry for process digitization mean?
Process digitialisation is not just about reshaping your physical business into an online space or converting paper documentation into digital format. It embodies adopting a digital mindset in daily business operations. It involves migrating existing processes into a digital realm that streamlines, simplifies, accelerates, and enables real-time sharing through technology-driven automation and optimization for maximum efficiency and effectiveness.
Consider how digitising a process can reduce operating costs. Do we remember what it was like to get a car insurance quote a few years ago? You would call the office or drop by in person, speak with an agent and get a quote to be returned signed by post. For every single quote, this seemingly ordinary process required a significant investment of time and resources for the insurance company. Today, thanks to online quoting, insurance companies effortlessly generate instant quotes for countless customers without human intervention.
Managing these tasks now is not only cost-effective but also yields higher customer conversion rates.
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Marketing automation
Marketing automation empowers us to automate traditionally manual marketing tasks, such as sending scheduled email sequences to segmented users who've filled out forms on your site. It entails tracking their activities (e.g., email opens, document downloads) to gauge their readiness, providing comprehensive activity reports, and automatically transferring contacts to CRM or triggering emails to specific company personnel, who are then tasked solely with follow-up.
Machine learning
Once again, when it comes to saving time, resources, and money, machine learning - a subset of AI enabling systems to learn solutions to problems through experience - can be put at the business service in multiple fields: e.g. document search, process automation, virtual assistance and much more, with tangible benefits fort he company, such as time and cost savings, as well as optimized resource utilization.
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Web Industry can implement this potential into your company's processes, regardless of your industry. Through process digitisation, human intervention and associated costs are minimised, efficiency is maximised, and errors are reduced.
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