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KPI

Check-ups that are good for the health...
even in the digital world..

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The human body: a prodigious machine.

It lets us think, see, listen, run, taste and do many other extraordinary things. To do so not only is it necessary to have perfectly synched cells, but also constant control over the balance of all systems.

In fact, there are many receptors with the task of monitoring and providing indications on the status of the various areas of the body. Indicators necessary for blood pressure homeostasis, for maintaining balance, for the oxygenation of the cells, for the state of hydration and for many other functions essential to survival. Every chemical, biochemical, biological or physical activity is constantly monitored and sends repeated feedback on its efficiency. Why should a company be any different?

And yet, still today, many organisations develop digital projects without due attention to measuring their efficacy, thus losing the opportunity, if they do not reap very encouraging results, of being able to correct the various variables and thus turn the solution into something highly performing, despite the initial stage.

Having key performance indicators relating to our digital solutions is essential and allows companies to carry out projects that truly work, precisely because they are monitored as they develop.

Web Industry pays close attention to this delicate yet highly strategic aspect for the modern company that wants to invest in effective and highly performing projects.

KPI at Web Industry are

Web & Google analytics
Social insight
Custom report

First-party	Duration	Description
cookie_accepted	6 months	Cookie used to no longer display the cookie bar after the first visit
cookie_analytics	6 months	Cookie used to memorize the preference of analytical cookies
cookie_profiling	6 months	Cookie used to memorize the preference of profiling cookies

First-party	Duration	Description
_ga	2 years	The _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors.
_gid	24 hours	Installed by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website's performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously.
_gcl_au	3 months	Provided by Google Tag Manager to experiment advertisement efficiency of websites using their services.
_gat_UA-4129848-21	1 minute	A variation of the _gat cookie set by Google Analytics and Google Tag Manager to allow website owners to track visitor behaviour and measure site performance. The pattern element in the name contains the unique identity number of the account or website it relates to.
nQ_cookieId	1 anno	Albacross sets this cookie to help identify companies for better lead generation and more effective ad targeting.
nQ_userVisitId	30 minutes	Sets a unique ID for a specific visitor. This ID can be used to recognize the visitor upon re-entry and implement any preference choices made. The cookie also allows the website to track the visitor on multiple websites for marketing purposes.

First-party	Duration	Description
_fbp	3 months	This cookie is set by Facebook to display advertisements when either on Facebook or on a digital platform powered by Facebook advertising, after visiting the website.
fr	3 months	Facebook sets this cookie to show relevant advertisements to users by tracking user behaviour across the web, on sites that have Facebook pixel or Facebook social plugin.

KPI

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