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Case study

Yearning for the West? Vote for one of the new dishes in the Old Wild West menu and you can win the #XF12 finale

The promo video got almost 3 million views on YouTube!

At Web Industry, we are opening the doors to the month of November with record results obtained for the Old Wild West video campaign on the contest dedicated to Italy’s 12th edition of X Factor.

The promo was broadcast on YouTube where it broke the internet, with just under 3 million views in just 1 month. From October to November almost 50% of users who were reached interacted from the very first contact, thereby discovering how they could win tickets for the finale and other super technological prizes up for grabs.

First-party	Duration	Description
cookie_accepted	6 months	Cookie used to no longer display the cookie bar after the first visit
cookie_analytics	6 months	Cookie used to memorize the preference of analytical cookies
cookie_profiling	6 months	Cookie used to memorize the preference of profiling cookies

First-party	Duration	Description
_ga	2 years	The _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors.
_gid	24 hours	Installed by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website's performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously.
_gcl_au	3 months	Provided by Google Tag Manager to experiment advertisement efficiency of websites using their services.
_gat_UA-4129848-21	1 minute	A variation of the _gat cookie set by Google Analytics and Google Tag Manager to allow website owners to track visitor behaviour and measure site performance. The pattern element in the name contains the unique identity number of the account or website it relates to.
nQ_cookieId	1 anno	Albacross sets this cookie to help identify companies for better lead generation and more effective ad targeting.
nQ_userVisitId	30 minutes	Sets a unique ID for a specific visitor. This ID can be used to recognize the visitor upon re-entry and implement any preference choices made. The cookie also allows the website to track the visitor on multiple websites for marketing purposes.

First-party	Duration	Description
_fbp	3 months	This cookie is set by Facebook to display advertisements when either on Facebook or on a digital platform powered by Facebook advertising, after visiting the website.
fr	3 months	Facebook sets this cookie to show relevant advertisements to users by tracking user behaviour across the web, on sites that have Facebook pixel or Facebook social plugin.

Yearning for the West? Vote for one of the new dishes in the Old Wild West menu and you can win the #XF12 finale

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