Case study

Yearning for the West? Vote for one of the new dishes in the Old Wild West menu and you can win the #XF12 finale

The promo video got almost 3 million views on YouTube!

At Web Industry, we are opening the doors to the month of November with record results obtained for the Old Wild West video campaign on the contest dedicated to Italy’s 12th edition of X Factor.

The promo was broadcast on YouTube where it broke the internet, with just under 3 million views in just 1 month. From October to November almost 50% of users who were reached interacted from the very first contact, thereby discovering how they could win tickets for the finale and other super technological prizes up for grabs.

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