Case study

GREAT SUCCESS for Old Wild West on YouTube

1 million views.
The well-known Italian chain of restaurants located in Friuli Venezia Giulia was able to achieve great success online in just one month with the #losaicheoww video campaign created to promote the quality of the organoleptic proposals and services offered at all locations..

It was undoubtedly a great achievement, thanks to which Old Wild West is increasingly more inclined to invest in digital innovation. In fact, the web promotion project falls under the omnichannel digital communication strategies already developed on the website and on the social networks with the aim of involving its users even more.

Specifically, with this promotional activity conducted by the Web Industry digital agency, Old Wild West succeeded in showcasing its distinguishing features: the careful selection of raw materials, on-going staff training, special fidelity-creating activities for adults and children, take away services, a unique atmosphere in typical western style.

The results

The 15-second In-stream campaigns made it possible to recreate online the advertising experience that is normally seen on TV, duly piquing curiosity, for Lead Generation in an audience of true foodies across the country.

This achieved similar results to those of traditional media, but with a much lower cost/benefit ratio.

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