GREAT SUCCESS for Old Wild West on YouTube

1 million views.

The well-known Italian chain of restaurants located in Friuli Venezia Giulia was able to achieve great success online in just one month with the #losaicheoww video campaign created to promote the quality of the organoleptic proposals and services offered at all locations..

It was undoubtedly a great achievement, thanks to which Old Wild West is increasingly more inclined to invest in digital innovation. In fact, the web promotion project falls under the omnichannel digital communication strategies already developed on the website and on the social networks with the aim of involving its users even more.

Specifically, with this promotional activity conducted by the Web Industry digital agency, Old Wild West succeeded in showcasing its distinguishing features: the careful selection of raw materials, on-going staff training, special fidelity-creating activities for adults and children, take away services, a unique atmosphere in typical western style.

The results

The 15-second In-stream campaigns made it possible to recreate online the advertising experience that is normally seen on TV, duly piquing curiosity, for Lead Generation in an audience of true foodies across the country.

This achieved similar results to those of traditional media, but with a much lower cost/benefit ratio.

First-party	Duration	Description
cookie_accepted	6 months	Cookie used to no longer display the cookie bar after the first visit
cookie_analytics	6 months	Cookie used to memorize the preference of analytical cookies
cookie_profiling	6 months	Cookie used to memorize the preference of profiling cookies

First-party	Duration	Description
_ga	2 years	The _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors.
_gid	24 hours	Installed by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website's performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously.
_gcl_au	3 months	Provided by Google Tag Manager to experiment advertisement efficiency of websites using their services.
_gat_UA-4129848-21	1 minute	A variation of the _gat cookie set by Google Analytics and Google Tag Manager to allow website owners to track visitor behaviour and measure site performance. The pattern element in the name contains the unique identity number of the account or website it relates to.
nQ_cookieId	1 anno	Albacross sets this cookie to help identify companies for better lead generation and more effective ad targeting.
nQ_userVisitId	30 minutes	Sets a unique ID for a specific visitor. This ID can be used to recognize the visitor upon re-entry and implement any preference choices made. The cookie also allows the website to track the visitor on multiple websites for marketing purposes.

First-party	Duration	Description
_fbp	3 months	This cookie is set by Facebook to display advertisements when either on Facebook or on a digital platform powered by Facebook advertising, after visiting the website.
fr	3 months	Facebook sets this cookie to show relevant advertisements to users by tracking user behaviour across the web, on sites that have Facebook pixel or Facebook social plugin.

GREAT SUCCESS for Old Wild West on YouTube

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