Case study

Consumer engagement campaigns

PizziKotto. An explosion of flavour, at the right time.
Are you just walking down the street working up an appetite?
It’s the right time to try a PizziKotto!

This was the objective of the consumer engagement campaigns activated by our WI Google team for the PizziKotto chain. With a geolocalised campaign strategy we tempted the taste buds of people who were near a PizziKotto.

Pizza e Liffo (everything tasty and indulgent, in Reggiano dialect) have defeated nearby restaurants, ranking top in the Google network. The occupancy of their locations increased thanks to the system for direct booking from smartphones. In fact, the campaign was connected to the phone number of the closest location. With a click, users can call the restaurant to book a table, without wasting any time.

Objectives
  • Intercepting users in areas surrounding the location
  • Stimulating direct booking from smartphone
  • Increasing occupancy of the restaurants
  • Increasing the fame of the brand in the areas surrounding the location
Results
The “You tempted me? Now I’ll get you!” effect was overwhelming.

Some fresh data on the customer engagement campaign:

  • In just 2 months, we succeeded in tempting 2,296 people in the areas of Modena, Casalecchio, Parma and Mantua.
  • 100% contacts from smartphone with direct call to action for booking a table at the nearest location.
  • Friday, Saturday and Sunday were the most popular days, especially in the evening.
Do you want to get more people to your location too?

Geolocalised campaigns are the perfect tool! WI’s Google team is ready to show you new business horizons with strategies built for you. We will take you to the world of quality campaigns.

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