Wiener Haus erhöht die Markenbekanntheit

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Die berühmte Restaurantkette Wiener Haus hat Web Industry kontaktiert, um über verschiedene Kommunikationskanäle, parallel zur Einführung der neuen Gerichte der Speisekarte die Bekanntheit ihrer Marke und ihrer 31 Restaurants im gesamten Land zu erhöhen.

Über einen Individuellen Plan zur Markenbindung ist es uns gelungen, die Präsentation der Marke auf den relevantesten Websites in Bezug auf die definierte Zielpositionierung zu optimieren.

Für Wiener Haus hatte die Markenkampagne folgende Wirkung:

Verstärkung der Interaktion mit der Marke.
Schaffung von positiven Assoziationen mit der Speisekarte.
Steigerung der Markentreue.
Schaffung eines Anreizes für die User, mit der Marke und den assoziierten Produkten in Kontakt zu treten.

First-party	Duration	Description
cookie_accepted	6 months	Cookie used to no longer display the cookie bar after the first visit
cookie_analytics	6 months	Cookie used to memorize the preference of analytical cookies
cookie_profiling	6 months	Cookie used to memorize the preference of profiling cookies

First-party	Duration	Description
_ga	2 years	The _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors.
_gid	24 hours	Installed by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website's performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously.
_gcl_au	3 months	Provided by Google Tag Manager to experiment advertisement efficiency of websites using their services.
_gat_UA-4129848-21	1 minute	A variation of the _gat cookie set by Google Analytics and Google Tag Manager to allow website owners to track visitor behaviour and measure site performance. The pattern element in the name contains the unique identity number of the account or website it relates to.
nQ_cookieId	1 anno	Albacross sets this cookie to help identify companies for better lead generation and more effective ad targeting.
nQ_userVisitId	30 minutes	Sets a unique ID for a specific visitor. This ID can be used to recognize the visitor upon re-entry and implement any preference choices made. The cookie also allows the website to track the visitor on multiple websites for marketing purposes.

First-party	Duration	Description
_fbp	3 months	This cookie is set by Facebook to display advertisements when either on Facebook or on a digital platform powered by Facebook advertising, after visiting the website.
fr	3 months	Facebook sets this cookie to show relevant advertisements to users by tracking user behaviour across the web, on sites that have Facebook pixel or Facebook social plugin.

Wiener Haus erhöht die Markenbekanntheit

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