Design isn’t everything,
but everything has a design.
Design is a key element in our culture. Design is everywhere and has the power to deeply influence our daily lives. Therefore, creating design as mere aesthetics of a project that responds to personal preference, is a bit like creating a car by limiting it to its bodywork, without taking into account less obvious aspects such as aerodynamics, driveability, attention to details or finishings quality.
In Web Industry, Design always esteems form, usability, function and all those key factors that go beyond pure aesthetics. All design activities, from analysis to publication, never fall to consider the strategic final goal of the project.
There are many aspects on which design has a pivotal influence for a company: expressing the brand, reinforcing the reputation, displaying skills, generating leads and sales, to name but a few. All graphic elements, in synergy, must convey the corporate identity in an univocal, defined and coherent way, so as to enhance the brand with everything that makes it unique: its nature, its values, its promise. And this is what we do: design in Web Industry means conscious, strategic and synergetic use of graphic elements, be they colour, typography, image, animation.
In short, design in Web Industry must:
- Cut the distance between the idea and its realisation
- Design with awareness and strategy
- Never lose sight of the end goal of the project
- Follow a defined and shared process with the customer
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Corporate Design
«Brand identity is the place where managers, employees, collaborators, customers and consumers come together under one flag.»
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Web & App design
«We design with the obsession of creating the perfect summery between the customer's needs, the idea, the user experience and the technology.»
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