Corporate design
A well-designed brand identity springs from an in-depth brand analysis that starts from identifying the essence and peculiarities of a company, through an analysis of its industry and its competitors, to reach its audience.
At Web Industry, we realise projects that perfectly embody the personality of your company and its core values, so that it is spread consistently in all its ways and on all channels.
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Brand design
We have a tested process: whether it is the brand study or the corporate image, we reach the heart of your business. We define the coordinates that will determine its visual appeal, we always offer several solutions, all of them meaningful, each emphasizing a specific aspect of the company or product. We take time for discussion with the client, receive feedbacks, make shared progress, refine the design and produce the final product. No matter the size of your project, our goal is always the same: to successfully communicate your brand.
Brochure & Catalog design
In the digital age, the brochure, catalogue or visiting card should be thought of not just as a container or print medium advertising to convey a message, but as an object that represents your company or product in the real world. An object to hold, watch, touch and smell. People value surfaces, reflexes, textures. We can design amazing layouts and advise you on arrangements, marketing media strategies and final finishings.
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Packaging & Label design
Our digital mindset allows us to apply UX to everything the consumer deals with, even in the physical world! This creates a consumer and results-oriented approach. In this research, simplicity is often the most effective route to design a pack that communicates the product, its features and its pluses. It must be clear to the consumers what product they are purchasing and what are its main qualities. Every product has a soul and its 'dress' must perfectly fit with text, typography, colour, image and surface.
The 3 stages of design
Briefing
The discussion with the client allows us to understand project goals, targeted markets, expected timeframe and audience definition.
Strategy
Brand’s identity, its values, objectives and target audience are the foundations on which we create a strategy.
Design
The creation phase involves the development of the basic graphic elements
of corporate design, starting with the study of the logotype, corporate colours, typography, up to the creation of the brand guidelines.
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6 good reasons to entrust your company's corporate design to Web Industry
We know the identity is the most visible part of a company. For this very reason we have the clear idea of providing a strong company identity, that stands out, through visual language.
Regardless of your target audience, your brand will speak of the reliability of your company in its industry, helping to boost customer loyalty to the brand.
A brand that stands out from competitors creates a competitive advantage, which is why we aim to differentiate from the competition, without ever losing sight of your positioning.
We think of your brand as a 'testimonial' of your corporate values, creating an emotional connection between your company and your audience.
Through form, colour, typography, we make your brand communicative and unforgettable.
For all projects, even the smallest ones, we create short practical trademark guidelines that describe how to correctly use the logo in all its applications.
Do you want your brand to stand out and reach the heart of your audience? Invest in the power of corporate design.
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